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現代商務英語綜合教程-第3冊-附贈光盤

現代商務英語綜合教程-第3冊-附贈光盤

作者:呂海彬
出版社:中國人民大學出版社出版時間:2010-10-01
開本: 16開 頁數: 203頁
本類榜單:外語銷量榜
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現代商務英語綜合教程-第3冊-附贈光盤 版權信息

現代商務英語綜合教程-第3冊-附贈光盤 本書特色

《現代商務英語綜合教程(第3冊)》是由中國人民大學出版社出版的。

現代商務英語綜合教程-第3冊-附贈光盤 內容簡介

本書按照劍橋商務英語教材的理念編寫,使學生在完成學習后,可參加BEC相應級別的考試。

現代商務英語綜合教程-第3冊-附贈光盤 目錄

chapter 1 retailing background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 2 franchising background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapteb 3 advertising background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 4 marketing background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 5 business negotiations background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 6 logistics background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 7 outsourcing background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 8 quality control background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 9 company performance background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 10 customer service background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 11 crisis management background case listening reading structure vocabulary comprehension translation speaking writing additional reading chapter 12 entrepreneurs background case listening reading structure vocabulary comprehension translation speaking writing additional reading
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現代商務英語綜合教程-第3冊-附贈光盤 節(jié)選

《現代商務英語綜合教程(第3冊)》的編寫宗旨是:在遵循現代外語教學理念基礎上,強調外語在商務領域中的應用,注重為學生創(chuàng)造商務環(huán)境,全面培養(yǎng)學生的英語綜合應用能力,使他們在今后的工作中能用英語有效地進行口頭和書面商務溝通。

現代商務英語綜合教程-第3冊-附贈光盤 相關資料

插圖:Adjustment refusals are a special type of refused request. Sometimes afterconsidering a customer's claim, you may determine that an adjustment cannot begranted. In this case, you must say no, but saying no is not the only purpose of lettersdenying adjustments. They are also used to rebuild customer goodwill, although thismay be a difficult task.When writing letters denying adjustment, you must use the indirect approachthrough the letter.In the beginning paragraph, never start your letter with the bad news; usea friendly opening buffer. Since this message is a response to one the reader hassent, you also acknowledge this message. You can do it by a date reference early inthe message, or you can do it with words that clearly show you are writing aboutthespecific situation. Assure the customer that the request is appreciated and hasreceived individual consideration.In the second paragraph, you have to present the explanation before thedecision. Stress what can be done and emphasize your purpose——to be fair to allcustomers. Don't blame and don't argue. One good way of setting up your reasoningis to begin on a point of common agreement and then to explain how the caseat hand is an exception. Another strategy is to build the case that the claim foradjustment goes beyond what can reasonably be expected. It is the logical result togive your refusal after your explanation. The wording should be clear and positive. Inthis part, you must avoid unfriendly and negative expressions.In the closing paragraph, you should end the bad-news message with someappropriate, positive comment not directly related to the situation involved. Youcould write about new products or services, industry news, or such. Neither negativeapologies nor words that recall the problem are appropriate here.

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